Kaitlyn Jayne
Marketing & Brand Strategist
Understanding comes before expression.
I’m interested in the bigger picture of a brand; what it stands for, how people experience it, and what makes it memorable.
Before deciding how a brand should show up, I want to understand the people behind it, what matters to them, and the impression they want to leave.
Selected work
Editorials
Different brands, same curiosity. Each of these editorials explore a unique challenge, audience, and showcases what creative approach I ultimately decided on.
Malek
A long-term brand partnership focused on building trust through consistent, approachable content across social, video, and seasonal campaigns.
Admiral Catering
A developing brand given room to grow through thoughtful, flexible creative across social, display, and OTT.
Finding Our Way
A visual storytelling system designed to mirror the reader’s journey from scattered ideas to greater clarity, connection, and shared understanding.
A little bit about me.
Strategy-minded. Story-obsessed.
Texas A&M Class of 2027, with a love for the stories – of any and all kinds – details, and decisions that make a brand feel distinct and worth remembering.
More than this, I’m drawn to the thinking behind strong brands just as much as the finished work, and to finding the little things that make people connect with them.
- Books.
- Cats.
- Good coffee.
- Board games.
- Big ideas.
- Always curious.
The Gallery
A curated collection of previous designs, visuals, imagery, and some behind-the-scenes moments that shapes my creative perspective.