KJ
Black-and-white portrait of Kaitlyn in a white dress, leaning back in a chair with one hand in her hair, leaf shadows across the wall behind her

About Me

Strategy-minded.
Story-obsessed.

I'm a brand-focused creative who cares about the why behind the work. That is, the people, the stories, and the real impact it can make.

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My Story

I've always been drawn to the stories behind things: games, books, people, objects.

That interest eventually turned into a fascination with brands; not just how they look, but how they make people feel, what they communicate, and why some seem to connect with people almost effortlessly where others may not.

The more experience I gained, the more I realized that my favorite part of the work often happens before anything is created. Above everything else, I like learning who a client is, what matters to them, what their audience needs, and what makes their brand different.

Then comes the part I love just as much: figuring out how to bring all of that to life.

Whether I'm working on a campaign, video, brand identity, social content, or something completely new, I'm happiest when there is a real reason behind the work. Seeing an idea move from a conversation or rough concept into something tangible is exciting, but seeing someone genuinely connect with the finished result is what makes it most meaningful to me.

That is also why I'm drawn to industries like publishing, service, luxury, and interiors. They leave room for storytelling, craftsmanship, personality, and the kind of thoughtful details that can turn something from simply recognizable into memorable.

As I continue to grow, I want to lean further into brand strategy and creative direction; helping shape not only what a brand looks like, but what it stands for, how it shows up, and most of all, what people remember about it.

I'm still learning, still asking questions, and still finding new things to be curious about.

That curiosity is something I never want to lose.

Her black-and-white cat in a blue harness, perched on a wooden fence rail with paws over the edge, mouth open mid-meow
Her black-and-white cat curled up in a blanket, looking up at the camera
A teddy bear in a fluffy robe with a towel wrapped on its head, holding a glass of rosé

My approach

How I Work

  1. Understand first

    I prioritize getting to know the person, the brand, the problem, and the bigger picture before deciding what creative direction to take.

  2. Strategy before decoration

    I believe the best work is thoughtful and intentional. That means strategy will always come before aesthetics.

  3. Collaborative brainstorming

    The greatest campaigns rarely come from one person alone. I love bouncing ideas off the people I work with, asking what if?, and seeing where a conversation can lead.

  4. Creative freedom

    Within the confines of a client's wants and needs, I value having space to explore, take risks, and try new ideas. I believe the best work comes from curiosity and a little experimentation; no idea is ever too outlandish to pitch if it aligns with what the client wants to achieve.

  5. Open to feedback

    I genuinely appreciate constructive criticism. No piece of work is ever going to be 100% perfect, and feedback gives me the opportunity to learn, grow, and create better work the next time around.

A first-gen Aggie getting to give her second-gen Aggie daughter her very own piece of Aggie gold. So many happy tears, big smiles, and a moment we'll cherish forever! WHOOP!

Outside of the work

I'm Texas A&M Class of 2027 (WHOOP!) and outside of branding, I'm usually somewhere between very organized and slightly ridiculous.

A cozy bed scene: an open book, an iced coffee and a cookie on a glass plate, and a plush sun Jellycat

A few things you should probably know

  • I love reading, and I'm currently writing a book of my own.
  • I have an ever-growing collection of Jellycats and very little interest in pretending otherwise.
  • I love music, board games, and anything unnecessarily small and soft.
  • I still use double spaces in my writing. After. Every. Period.
  • Once you see my preference for the number four, you will never unsee it.
  • I can sing. Like, actually sing.
  • I practiced Taekwondo for a majority of my life.
  • I am firmly the "mom" of my friend group.
  • There is a very good chance I have a 7 Brew nearby.
  • If you ask, I will always happily talk about my cats.

The people closest to me describe me as capable, determined, creative, dependable, and someone who will find a way to make something happen once I care about it.

And yes, I did create a survey to confirm this.